Compare the different definitions of “risk” you will find below until you convince yourself to install these four links in your browser/bookmarks as a basis for exploring other terms

Collins Reverso

  • Where the meaning of a term is explained as an action, in use, as implementing it will cause something to happen: “If … then …,” these are terms with consequences

Oxford DT

  • Where the meaning of a term is explained as an idea (that flowers), first in the fields of health, security, commerce, and administration
  • Additional meanings are “let 1,000 flowers bloom”

Economist Economist A-Z

  • Where the meaning of a term is precisely defined by bankers and lawyers preparing and enforcing contracts

Business Dictionary

  • Where the meaning of a term is explained first as an idea, and then in the particular ways one after another kind of business typically uses there terms

From an idea to use

  • Simple translation dictionaries are ok on the go, but likely fall short of the precision we need when writing, when no one is around to ask for clarification: as writers we need to anticipate our audience
  • Ideas are general, and we need them to explore the larger meaning of things, but any particular application involves discussion of use: look for how your new use compares to those discussed above
  • You can’t possibly look up and remember more than a few terms in a day, so set realistic expectations: choose terms that have a special meaning for you and that you can use in writing
  • Look up maybe two terms a day: better learn one term a day AND get into the habit of looking things up than try to memorize more at the last minute!



  • For comparisons of English and German


  • for very new, special words (forget Leo)

Exam definitions for English for Management


  • Bring to class next week five terms you think should be among the definitions on the exam
  • Start preparing the terms highlighted in yellow on the “Klausur Vocabulary 27.6.17” now on our Dropbox

What is a strong definition

  • Define using the advice on my Definitions page
  • Explore by looking things up
  • Embody your term, “someone is competitive when … ,“
  • Examples will help you check your understanding, clarify your thought, and make your definitions memorable
  • “For Business” means definitions we business people can relate to, not just some abstract idea
  • Test your definition using a condition statement if possible: “if … then” (we business people live in a world of action)
  • Explain by associating a term with other terms of use, for example, for “competition,” write about “developing a strategy …,” “market share competition (apple and android”, “better than the other firm/opponent”, “less costs, competitive advantage”, “differentiation”
  • Make relevant by associating the term with your business

How to grade a definition?

It’s gotta have 3-4 interesting parts to it, (more than stupid Leo)