For 25.10.18

Re-reading and Outlining 7-11 Japan

As before, the aim of this exercise is to help you develop the reading, note-taking, and writing skills you will need to understand case studies of complex systems.

Re-read the article following the steps we practiced in class. In your portfolios, copy the notes you have made for you so we might discuss them and explore the issues and methods in greater depth

  • List major topics (look for sub-heads)
  • Identify key terms (and quick definitions,
  • Look things up: “marketing trend discovery”, use forward-looking, innovative / competitive advantage terms
  • Replace or improve on the sub-heads (high-level generalizations) as the basis for analysis
  • Identify your professional interest and use it as principle of selection for your analysis
  • Select 2-3 topics from the 7-11 article that interest you, place the most interesting on top and bury the rest under “More”
  • Explore one or more of these topics more deeply by re-reading and taking notes on what they are about and include reference to your interest and any relevant articles you have read elsewhere

Your Topics

As we discussed in class, identify your interest in relevant high-level management literatures, such as “fitness studio business models germany deloitte” (or PWC, McKinsey, EY, HBR, Economist)

  • If you develop a strong personal interest, you will have a principle and reason to read the 7-11 article for special purposes
  • If you start developing a strong personal interest now, by the end of the semester you will have a much clearer idea of why you are studying business, and so enjoy a good reason to put in the extra time and effort in your studies you really want to invest and which really need to invest to prevail in today’s competitive job markets
  • If you start developing a strong personal interest now, you will over the next semester have read an extensive literature behind you and so know what you are getting yourself into (and you can and will likely change your topic over time)
  • Whatever your interest, I will help you develop a sub-topic for this class that involves business application systems and/or data analysis for your special project in this class — a central part of your portfolio

Documentation for you

Really: create an notebook on your PC that synchronizes across your devices (Notes in OSX, OneNote in Windows, Evernote, etc.)

A note on documentation

  • Name your files so they sort by your first name and using the following format: “FirstName, 18.10.18” (and use the same format for your header)
  • Create notes for you, not simply for me; for example, for shortcuts use symbols and order your shortcuts as makes sense to you
  • Learn how to do BizApps homework by Tuesday evening (or how not to put things off); this may involve learning how to use a calendar more effectively
  • Learn how to review what the other students have done to get valuable feedback: if you file on Tuesday evening, check the work of others on Wednesday


I’ll repeat this too, you want to learn as much of this as you can on your own, and if you run into trouble bring your questions to class!

  • Become a master of the Outline View in MS Word by learning everything on my Outlining Checklist
  • Skim the other articles on my Outlining & Portfolios page so that you learn about the bigger picture and are better prepared for my references to them

Start with a clean page

  • More signal, less noise
  • Reduce clutter (hide toolbars and ribbon, using shortcuts)
  • Install and learn how to use a screen manager (“your os free screen manager”)
  • How to increase text size to fill the screen (OSX: ctrl+cmd 2 fingers, WIN: STRG+F2)
  • How to reformat paragraphs and text (heading 9, flush right, box indented 2.5cm)