For 18.10.18

  • Reading 7-11 Japan

Re-reading and Outlining 7-11 Japan

The aim of this exercise is to help you develop the reading, note-taking, and writing skills you will need to understand case studies of complex systems. Re-read the article following the steps we practices in class. In your portfolios, copy the notes you have made for you so we might discuss them and explore the issues and methods in greater depth

  • List major topics (look for sub-heads)
  • Replace or improve on the sub-heads (high-level generalizations) as the basis for analysis
  • Identify your professional interest and use it as principle of selection for your analysis
  • Select 2-3 topics from the 7-11 article that interest you, place the most interesting on top and bury the rest under “More”
  • Explore one or more of these topics more deeply by re-reading and taking notes on what they are about and include reference to your interest and any relevant articles you have read elsewhere

Four reading strategies/level

The larger issue here is your learning how to read and write at a relevant academic and professional standard, which you will achieve when you identify your topic, read and write on your topic on a regular basis, and make writing fun!

We are following a standard reading strategy, where we …

  • Skim for the overall shape/idea
  • Scan for specific purposes: Identify the issues that interest us
  • Read intensively the 2-3 topics of special interest and where we relate what we find in 7-11 to what we learn about out topic from elsewhere
  • Later, we will read extensively

Your Topics

As we discussed in class, identify your interest in relevant high-level management literatures, such as “fitness studio business models germany deloitte” (or PWC, McKinsey, EY, HBR, Economist)

  • If you develop a strong personal interest, you will have a principle and reason to read the 7-11 article for special purposes
  • If you start developing a strong personal interest now, by the end of the semester you will have a much clearer idea of why you are studying business, and so enjoy a good reason to put in the extra time and effort in your studies you really want to invest and which really need to invest to prevail in today’s competitive job markets
  • If you start developing a strong personal interest now, you will over the next semester have read an extensive literature behind you and so know what you are getting yourself into (and you can and will likely change your topic over time)
  • Whatever your interest, I will help you develop a sub-topic for this class that involves business application systems and/or data analysis for your special project in this class — a central part of your portfolio

Documentation for you

Create an notebook on your PC that synchronizes across your devices (Notes in OSX, OneNote in Windows, Evernote, etc.)

A note on documentation

  • Name your files so they sort by your first name and using the following format: “FirstName, 18.10.18” (and use the same format for your header)
  • Create notes for you, not simply for me; for example, for shortcuts use symbols and order your shortcuts as makes sense to you
  • Learn how to do BizApps homework by Tuesday evening (or how not to put things off); this may involve learning how to use a calendar more effectively
  • Learn how to review what the other students have done to get valuable feedback: if you file on Tuesday evening, check the work of others on Wednesday


  • Become a master of the Outline View in MS Word by learning everything on my Outlining Checklist
  • Skim the other articles on my Outlining & Portfolios page so that you learn about the bigger picture and are better prepared for my references to them