For 25.10.17

  • Mastering MS Word
  • Key terms in the Delta case study
  • Reading Head First Data Analysis

Mastering MS Word

You are learning MS Word so you will have a powerful system for planning, thinking, note-taking, thinking, drafting, thinking, revising, thinking … learn the shortcuts, practice them until you can do them automatically, so using MS Word becomes a powerful tool, so you learn a lot and so that learning is mega-fun! Plus, once you learn how to use the styles I’ve started showing you, your documents will be gorgeous!

  • Study my Outlining, do the things you will find there, and write up what happens with outlining in your portfolio
  • Learn how to search “MS Word yourVersion xxxx outline shortcuts” and other questions you might have to the end of being able to look up and find a solution to anything and everything
  • Create a notebook to keep track of shortcuts and procedures as writing them down carefully will help you check your understanding and finding carefully prepared notes will help you remember: here are some symbols to copy and paste: ⇧⌃⌥⌘ ⌫→←↑↓☐✓⇒☞ ↩︎

Key terms in the Delta case study

As we discussed in class, this exercise is about developing reading and note-taking strategies so you might understand in the Delta Airlines article how enterprise resource systems developed over time, the kinds of business problems they address, and how they work.

  • Identify 3-5 passages where something is going on, survey the things they talk about, and in your outlines create a sub-head and a list of elements like we have done in class
  • This means surveying the article again, identifying sections, finding a couple that might interest you for whatever reason (and, of course, that might be important) and developing an initial outline so you know what you are looking at and then what not (which you bury in a sub-head called “More”
  • For the sections you’ve chosen, identifying and list the components, the many pieces, and then figure out what those pieces are and how they work: two weeks ago, we discussed how this one little “hidden assets” passage had many pieces that we basically didn’t know much about …
  • My Definitions page should get you started, and especially look at how the Economist and Business Dictionary discuss things, how any important term, like “risk” has a rich family of meanings. Not all terms are like that, but such riches in some places you want to explore
  • My report structure page shows you how to talk about things: DON’T tell me “what is,” do report on what the text says — because no text can tell you everything, least of all “the truth”, and any issue of any importance is complex and revealed by looking at it differently — such as the many discussions of “risk” suggest
  • If you like, you can start with the “hidden assets” passage I outline below for you
  • You need to skim for the overall shape and choose your battles, you can’t read the whole thing, just a few passages: choose them carefully

Reading the Hidden Assets passage

  • Simple definition: “assest that did not appear on a balance sheet”
  • List the ones they identify: “brand recognition,” etc. and look up each so you know some detail (this is not just about Delta, but larger business stuff you do well to learn)
  • For each of the above, outline or write up a short paragraph until you are sure you know what they are talking about, then re-read the passage to observe now you know what they are talking about: the point is to read in order to learn something, read for meaning, and of course, learn something
  • Do the same for the other terms, such as “core business”, like, what is core and what not core, why is this a good a idea to identify, how do they identify this, having done this what do business do differently … what does this really mean?
  • And what about these opportunities, beginning with “lower distribution costs,” etc., look these up, too, outline, summarise briefly
  • Again, you don’t want to just skim stuff for some simple definition and passing an exam: you want to learn it so you can build a sophisticated understanding of business, never mind e-business
  • Use those dictionaries I have given you on my Definitions page
  • Learn how to work thoughtfully
  • And when you read, read it in such a way that you remember, that you developed a clearer idea of what is going, and so forth … slow down, take lots of notes, and do this for you, it’s your life after all !
  • And the result will be that when you read the paragraph again you head will explode with meaning: you will understand all the references and so build a very complex, fascinating picture as you read it: you are reading a metaphor, because that’s what stories and reports are, and just as metaphors are condensed, so you open them up when you read them — and if you are a thoughtful, well-informed person, “explode” will be the appropriate metaphor: No more dumb exercises just for school! But great skills for understanding your chosen profession and learning lots when you read.

Reading Head First Data Analysis

We are going to study this over the next weeks, so this first reading of the first chapter is just to get started, skimming basically, so when we look at it together we can discuss what to look for: here, too, you want to develop a reading strategy, but that we do next time: this time just become familiar with it .

Talk/Write. As we discussed, best is when you study, discuss, write up what you discus, discuss again: in this way, your work is a conversation you can use to explain yourself, you and your partner get to check your understanding, clarify what needs to be clarified, and remember far, far more easily than when you try to do this all on your own!